Privacy Policy

At Prime Motors, we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, and safeguard your information when you use our website and services.

1. Information We Collect

We may collect personal information such as your name, email address, phone number, payment details, and vehicle preferences when you interact with our website, submit inquiries, or make a purchase. We may also collect non-personal data such as browser type, device information, and website usage statistics.

2. How We Use Your Information

Your information is used to:

• Process your vehicle purchase or inquiry
• Provide financing and trade-in services
• Send you updates, offers, and promotional content (with your consent)
• Improve our website and customer experience
• Comply with legal and regulatory requirements in Ireland

3. Sharing of Information

We do not sell or rent your personal data to third parties. Information may be shared with trusted partners such as financial institutions, logistics companies, and regulatory authorities only for the purpose of completing your purchase or complying with Irish law.

4. Cookies & Tracking

Our website uses cookies to enhance your browsing experience, analyze traffic, and personalize content. You can manage or disable cookies through your browser settings, but some features of the website may not function properly without them.

5. Data Security

We implement strict technical and organizational measures to protect your data from unauthorized access, disclosure, alteration, or destruction. However, no online system can guarantee complete security.

6. Your Rights

As a customer in Ireland, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal data, subject to legal requirements
• Opt out of marketing communications at any time

7. Data Retention

We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by Irish law and tax regulations.

8. Third-Party Links

Our website may contain links to third-party websites. Prime Motors is not responsible for the privacy practices or content of external websites. We recommend reviewing their privacy policies before providing personal data.

9. Changes to This Policy

Prime Motors reserves the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with an updated revision date.

10. Contact Us

If you have any questions regarding this Privacy Policy or how your data is handled, please visit our Contact Us page or email our support team directly.